Inside Line

Published on .

Red Bull, an energy drink marketer, on July 8 reprises its role as title sponsor of the "Red Bull Streets of San Francisco" street luge race. About 50 top street luge athletes, representing seven countries, will zoom down a 0.4-mile course on San Francisco's Deharo Street, competing for a total prize purse of $10,000. A health and job fair also are included. The event will air later this year on cable's USA Network.

IMG, New York, this month announced the "Glory Tour," the first-ever women's outdoor soccer tour designed as a welcome home to the U.S. Women's Olympic Soccer Team. The tour will consist of three events in major markets between November and December, to be televised on ESPN and ESPN2.

Turner Broadcasting System and Nintendo of America are teaming up for Cartoon Network's first in a series of "total immersion" promotions. The initial on-air program will unfold simultaneously with an online story for five days in September. Based on Cartoon Network character Tom, host of the network's "Toonami" programming lineup, the promotion centers on a story telecast on the network backed by games, secret plot lines and in-depth show analysis on CartoonNetwork.com. On-air viewers and online users can enter to be one of 10 winners of a grand prize trip to Japan. Starcom USA, Chicago, handles Nintendo.

Levi Strauss & Co.'s Levi's jeans will sponsor rhythm and blues artist D'Angelo's summer concert tour. The sponsorship includes a partnership with PAX, an anti-gun violence organization. The 20-market tour begins July 29 and includes D'Angelo's personal promotion on tour of Levi's "Denim Wall," to be signed by fans to promote solutions for gun violence. For each person who signs the wall, Levi's will donate $1 to PAX, up to $25,000; consumers can participate online as well though a "Virtual Denim Wall" at levi.com.

In this article:
Most Popular