"The Blair Witch Project" will be the basis for a walk-through horror attraction opening later this year in Sega's two Japanese theme parks, Tokyo Joypolis and Umeda Joypolis. The deal marks the first time an independent film has inspired a theme park attraction, said Artisan Entertainment, distributor of "Blair Witch."
Wilson Sporting Goods renewed its five-year sponsorship with Sport & Social Clubs of the U.S. The deal includes providing volleyballs and prizes at local beach volleyball events organized by the event management company.
Lifetime Television this summer kicks off a 15-city "Experience of a Lifetime" tour. Interactive kiosks will preview the cable network's lineup of programs airing this fall, and the tour also will provide information and product samples from sponsors, as well as demonstrations of Lifetime's recently re-launched Web site (lifetimetv.com).
PC World will conduct its first-ever conference for readers June 4-7 at the Hotel Del Coronado in San Diego. The conference includes presentations from computer and Internet experts plus opportunities to participate in discussions and test new products. The event is titled "E-Business & Beyond: Succeeding in the New Economy." Enrollment fees range from $995 for information technology workers or business executives to $3,000 for anyone in sales, marketing or business development, as well as product vendors. The event is held in conjunction with CIO Communications Executive Programs and is being promoted online at cio.com/pcworld/.