Promotion Marketing Association will conduct its annual conference on entertainment marketing May 23-24. The "Star Power 2000" conference will be held in Los Angeles at 20th Century Fox Studios. Information: (212) 420-1100.
Disney/ABC Radio Networks and Walt Disney Special Events Group next month launch a 10-city mobile marketing tour for Radio Disney, a syndicated radio program targeting kids. The tour features live performances of some of Radio Disney's most popular musical groups including The Moffatts. The tour also includes appearances of Radio Disney disc jockeys and product sampling from sponsors including Wm. Wrigley Jr. Co.'s Juicy Fruit gum and Disney Interactive's computer game software.