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Inside Line

Published on .

Sunbeam Corp. inked a deal with fitness personality Denise Austin to promote its Osterizer blender. The integrated effort includes Ms. Austin's appearance in four TV commercials plus promotions within "Denise Austin's Fit & Lite" series appearing daily on cable's Lifetime. The fitness guru also will promote Osterizer this spring on a 16-city tour for her new book, "Lose Those Last 10 Pounds," and she will make several other appearances promoting the blender. Recipes devised by Ms. Austin will be included inside each Osterizer blender, along with a guide to healthy eating and exercise. Ms. Austin also will star in a fourth-quarter Osterizer consumer sweepstakes to win a trip to a spa. Pinpoint Communications, Deerfield Beach, Fla., handles all the Osterizer activities involving Ms. Austin.

Promotion Marketing Association offers its annual "Update 2000" promotion marketing conference March 29-31 in Orlando. Speakers include experts in package-goods and entertainment promotion as well as Internet promotions and tie-ins. Information: (212) 420-1100.

Association of Promotion Marketing Agencies Worldwide will hold its annual spring conference April 9-12 in Sydney. Topics include leveraging sponsorship and creating event marketing programs. Information: (203) 325-3911.

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