Promo Spotlight: Castrol rains on its own parade to tout Super Clean AccuVision

By Published on .

Marketer: Castrol North America

Effort: AccuVision Rain Car

Agency: Alan Taylor Communi-cations, New York

Twist: To demonstrate the rain repellent action of Super Clean AccuVision, Castrol has equipped a 2001 Chrysler PT Cruiser with a 600 pound "cloud" and lightning bolt dispensing a constant stream of water on the car's windshield as it travels from Seattle to New York this month.

Vital statistics: Piloted by Teri MacDonald, a Canadian race car driver, the car visits events in major cities, promoting a 300-word essay contest to find "America's Safest Driver." The winner gets a PT Cruiser (minus the cloud) and a year's supply of AccuVision. Entry deadline is Oct. 1 via www.castrolaccuvision.com.

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