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Promo Spotlight: Conde Nast title sends brides on a scavenger hunt in Vegas

By Published on .

Marketer: Conde Nast Publications' Bride's magazine, New York

Effort: "Love in Luxe Vegas"

Agency: In-house

Twist: Bride's launches a promotion this month leading up to a scavenger hunt in October with five brides-to-be in Las Vegas, to be broadcast on network TV. The effort kicks off tomorrow on the "Early Show," on CBS with a call for brides-to-be to enter the nationwide sweepstakes. Five brides-to-be will win trips to Las Vegas, to follow clues provided by sponsors to "find" their fiances; one grand prize winner gets a $40,000 gift package, including a wedding performance by Plus One, the recording group. All participating brides-to-be win free weddings and honeymoons at Las Vegas' Excalibur and Paris hotels.

Vital statistics: Sponsors include ArtCarved; TheHoneymoon.com; Liz Claiborne's "Lucky" fragrance; Calphalon; Noritake; Max Factor and J.C. Penney Co. Consumers can enter by mail or online at (www.brides.weddingchannel.com); details appear in the August/September issue of Bride's.

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