PROMO SPOTLIGHT: Web Street takes to the streets with first mobile marketing tour

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Marketer: Web Street Inc., Deerfield, Ill.

Effort: Web Street PT Cruiser Tour

Agency: In-house

Twist: To celebrate the opening of several new brick-and-mortar locations and sign up new customers, the online financial services provider Web Street launched its first-ever mobile marketing tour last month. Web Street put several of its top executives in the driver's seats of five specially designed Chrysler PT Cruiser cars for the tour, to personally greet people and demonstrate the company's online brokerage and banking services (webstreet.com). Customer service representatives ride along to assist.

Vital statistics: The tour will visit high-traffic locations near the financial districts of Akron and Columbus, Ohio; Boston; Louisville, Ky.; Newark, N.J.; New York; Pittsburgh and Philadelphia. New Web Street clients who open accounts between July 26 and Dec. 29 will be entered in a sweepstakes to win one of the PT Cruisers. Customers who opened accounts prior to July 26 will get a chance to win a PT Cruiser in a separate, concurrent sweepstakes.

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