CHART: Turn Signals

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With three weeks left in the year, the verdict is in: New business is shot. Net account wins through November are half last year's $9.8 billion year-to-date total, and account losses for the first 11 months are up 27% to $9.6 billion from $7.6 billion in 2001. Even excluding dot-com billings, this year's monthly average of $302 million is 42% below last year's $516 million. And most of the business came from media consolidations; new business from new accounts was only $210 million in November, 76% below November 2000.

Billings action in November

November 2001 Jan.-Nov. 2001

Holding company Won Lost Net Won Lost Net

Omnicom 289 90 199 3,312 2,125 1,187

Cordiant 192 0 192 444 138 306

Publicis 150 40 110 1,042 313 729

Grey Global 118 24 94 914 367 547

Havas 99 29 70 1,263 707 556

Interpublic 192 185 7 4,266 3,637 629

Bcom3 20 73 (53) 900 695 205

WPP 101 292 (191) 2,377 1,609 768

Total $1,161 $733 $428 $14,518 $9,591 $4,927

In millions Source: Credit Suisse First Boston

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