CHART - Turn Signals

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Marketers shook off the post-Sept. 11 paralysis and account moves surged in October, with net wins up more than fourfold from $177 million in September. The resumption of play was the subject of an Ad Age cover story ("In review: Ad game resumes," Oct. 22), but the action was mainly a zero-sum game: October billings won from newly created accounts were only $265 million, 69% down from last year's monthly average. After spending the third quarter in the new-business cellar, Interpublic Group of Cos. surged, thanks to account consolidation by Coca-Cola Co.

Billings action in October

October 2001 Jan.-Oct. 2001

Holding co. Won Lost Net Won Lost Net

Interpublic $780 $378 $402 $4,074 $3,452 $622

Omnicom $420 $95 $325 $3,023 $2,035 $988

WPP $376 $207 $169 $2,276 $1,317 $959

Grey Global $139 $7 $132 $796 $343 $453

Publicis $74 $36 $38 $892 $273 $619

Cordiant $0 $0 $0 $252 $138 $114

Havas $57 $120 ($63) $1,164 $678 $486

Bcom3 $37 $181 ($144) $880 $622 $258

Total $1,883 $1,024 $859 $13,357 $8,858 $4,499

Notes: All figures in millions of dollars.

Source: Credit Suisse First Boston

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