Raunchy rock, adrenaline-overdosed collegiate classics and badass electronic noise make this campaign sound as chaotically good as it looks (see p. 33).
Music: ["Shocky"] Ten Music Musical Artist: Rondo Bros. ["Gruden/Sapp," "Vick vs. McNabb"] JSM Agency: FCB/San Francisco CDs: Matt Reinhard, Brian Bacino CW: Paul Carek Agency Producers: Steve Neely, Vince Genovese Director/Effects: Motion Theory, Brand New School Editors: Matt Konachek, Dave Becker, John Buscalgia/FCB
Motorola, "Paul Van Dyke"
Influential German DJ Paul Van Dyk wakes up an urban landscape with an original track touting Motorola's strides in ring tone technology.
Musical Artist: Paul Van Dyk Song: Original Agency: Ogilvy & Mather/Los Angeles CCO: Dan Burrier CD/CW: Simon Mainwaring CD/AD: Phillip Squier Agency Producer: Victoria Guenier Director: Nick Gordon/Academy Films Editor: Joe Guest/Final Cut, London
Volkswagen, "Pods Unite"
"Follow the light and reach for the sun" is the musical message accompanying the almost unbearable lightness of this cross-promotional spot. It's hard to say how many viewings until this starts to grate, but the joyous track is a nice follow-up to the ELO-driven VW "Bubble Boy" spot, and creates many happy feelings to arc around the delicious curves of the iPod and Beetle.
Musical Artist: The Polyphonic Spree Song: "Light & Day" Record Label: Hollywood Records Agency: Arnold Worldwide CCO: Ron Lawner GCD: Alan Pafenbach CW: Joe Fallon AD: Tim Vaccarino Director: Nick Lewin/Crossroads Films Editor: Andre Betz/Bug Editorial
Effects: Brickyard
Special DIY Mention:
Noah's Bagels
Big ups to Butler Shine & Stern's Ryan Ebner for multitasking and reminding consumers that there is no point to anything - except bagels.
Music: Ryan Ebner Agency: Butler Shine & Stern CW: Ryan Ebner
AD: Mike Hughes Agency Producer: Tracey Kurtz Director: Ryan Ebner/Valiant Films Editor: Tim Fender/Filmcore
