Do you realize that this song is going to be in your head for the next month and that you'll run out and buy the CD if you don't already have it? Another in the series of typically spot-on track-driven ads from Deutsch, this one a pleasantly dreamy and love-filled scene of strangers waving at the passing vehicle. Oh, and maybe one day you'll run out and buy a Mitsubishi without knowing why.
Music Company: Production Advisors Song: "Do You Realize?" Associate Producer: Marissa Wasser Musical Artist: Flaming Lips Audio Post Production: RavensWork Agency: Deutsch/L.A. Executive Creative Director: Eric Hirshberg Associate Creative Directors: Vinnie Picardi, Steve Skibba Senior Copywriter: Chris Schifando Senior Art Director: Bernie O'Dowd Senior Producer: Tracy Jones Director: Peter Thwaites/Gorgeous Enterprises/Anonymous Content Editors: Rick Lawley, Corey Livingston/Whitehouse, Santa Monica Visual Effects: Brand New School
Once again, Wieden/New York delivers the gems for ESPN and the great Without Sports campaign. The music is low tech and junk-inspired, without straying too far into annoying Stomp territory, and it complements the visuals and the spirit of the spot, which depicts all-American (or possibly Canadian) kids jerry rigging their way into sporting fun. The elephant/jug sound at the beginning is particularly fine.
Music Company: Agoraphone Song: "Abracadabra" Musical Artist: Junkman Agency: Wieden + Kennedy/New York Creative Directors: Ty Montague, Todd Waterbury Copywriter: Ilicia Winokur Art Directors: Anthony Sperduti, Jesse Coulter Agency Producer: Brian Cooper Director: Mark Romanek/Anonymous Content Editor: Stephane DuMonceau/Mad River Post
Monster "Soul Mate"
This new effort from Monster, which aired during the Super Bowl, features two like-minded individuals going about their morning routines unaware that they are about to meet and jive as employer and employee. The footage is subtle and engaging, but the music is the real kicker. It sounds like Ian Dury but it isn't. It's an obscure old track from the Cure (not even included on rarities collections, apparently) sure to thrill hardcore fans and casual TV viewers alike.
Song: "I Dig You" Sound Mixer: Steve Rosen Musical Artist: Robert Smith Sound: HSR Agency: Deutsch/New York Executive Creative Director: Kathy Delaney GCD/Copywriter: Bryan Black ACD/Art Director: Scott Schindler Director of Broadcast Production: Jim Frame Senior Producer: Bruce Andreini Director: Jeff Preiss/Epoch Films Animation Director: John Kricfalusi/Acme Filmworks Editor: Hank Corwin/Lost Planet