October 2007 - Top Spots

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SOUND:

Snickers "Intro"
This introduction to the various Manly Men of the Snickers "Feast" brigade features a cretinous, medium-paced metal track with music by Sound Lounge and lyrics by the TBWA/Chiat/Day creatives. AD Jeff Anderson says, "We wanted to pay homage to a music genre that feels as ridiculous as this world we were trying to create." Writer Isaac Silverglate agrees, "The spot's pretty dumb so we wanted a song that was just as dumb. You've got a bunch of guys getting picked up across time in a Ford Taurus, so we wanted lyrics where you didn't know what they were talking about but you still got the idea."

iPod "Stacks"
One expects nothing less than a stellar track to introduce everyone's favorite computer fruit's latest consumer cult offering. But something lines up just right here as the new iPod Nano, in all its compact cuteness and multicolored glory, is paired with the whimsical "1234" off Canadian indie darling Feist's new album, The Reminder. Feist fans may groan at the immediate suburban spotlight this will undoubtedly shine on their hero, but they can take solace in the fact that the single "Mushaboom, " off her last album, made it into a British mattress commercial, which didn't seem to dull the shine of her hipster cred at all.

Navarro Correas "Round Red River"
A linguistic feat in Spanish or English, Santo's Sebastian Wilhelm and Pablo Minces deftly craft a script for this Argentine winery that is filled to the brim with R's. First we meet wrangler Ramon who works on a remote rural ranch. He's bored and he resolves resolutely to ride to richer regions. He arrives at the town of Richmond where he stumbles upon a film set of Russian director Rasputin Romanov, whom he charms with a bottle of wine. Romanov is so taken with Ramon he casts him as the star of his movie about a wrangler on a remote rural ranch. It all ends with the tag, "How many R's does your wine have?" Not sure what this has to do with the wine itself, but all those rolling R's in Spanish make it sound pretty tasty.

VISION:

Sprint "Manning's Mind"
Goodby, Silverstein & Partners peeks inside the mind of defending Super Bowl champion quarterback Peyton Manning during those crucial seconds between when the ball first hits his hands and when 3,000 pounds of charging linemen bear down on him. Senior writer Rus Chao says Stanley Kubrick was an inspiration for the altered reality. "Every scene communicates with the art of metaphor, much in the same way your mind speaks to you in dreams. The hallway Manning is in represents the field. The Escheresque scene with 10 different Mannings running in each direction represents all of the options Manning has to process. The dolphins surrounding Harrison represent Harrison being completely covered by Dolphin defensive backs. The kid represents that moment of clarity when Manning figures out who to throw it to."

Adidas "Of This Earth"
New Zealand's All Blacks are probably the most recognizable symbol for the small island nation this side of Middle Earth. Director Johnny Green and 180/TBWA mix epic landscapes with stirring visions of rugby itself, both in solitary practice and under the bright international spotlight, scoring emotional points in the depiction of what it means for these men to represent their country. Taking a piece of turf from each location to make up the final national team field is just icing on an already visually stunning cake.

Farmer's Insurance "Stolen Car"
Campbell-Ewald/Detroit illustrates the payoff title, "It's a strange feeling when your car gets stolen," with a metaphorical FX fest. Between the bunny in a tuxedo, the barking cat, the cackling old hag and the brick wall with eyes, we're not sure which is supposed to represent our concern about the iPod we left on the front seat, but director Noam Murro and VFX shop Animal Logic make it all look pretty damn good. "Technically, the most complex thing was the breakup of the road," says Tim Quarry, Animal Logic's 3-D lead on the spot. "To create the sinkhole and the tunneling effect, we used custom coding to crack and lift the road."

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