For the soundtrack, the BWN team looked to the trailer's rock and jock inspiration, the adrenaline-fueled techno pop that backs movies like "Bring it On." "The gag is only going to work if people think that they're actually watching the trailer for a movie that's coming out," says Brahmstedt, emphasizing the fact that the music had to be original while sounding typical, and he worked with sound designer Chris Heidman to write five different songs for the spot. "The cutting of the music would follow the images, and we had to stay true to the formula and throw as much in as we could," Brahmstedt says. "Some are just blurbs, and you move on." The trailer's kicker is backed by the title track, "Move That Thing," a bass-heavy jam with intended cheesy vocals like "Throw your hands in the air/Wave them like you just don't care." The songs also inhabit a game- and viral video-filled website for the trailer as part of AMC and Best Buy's "Silence is Golden" campaign. "Move that Thing" is also available as a downloadable ring tone.
The scope of the project wasn't the only perk for Brahmstedt, who enjoyed designing for a large theater's surround sound. "We got to do all the bombastic sound design with explosions and my feeling is that you can never get big enough in this case," he says. "Every time there was a white frame, the audio would blow up. That's just true to form." But the most time-consuming element was the climax of the spot, when the familiar Nokia ring tone echoes through the theater. "In those last few weeks," says Brahmstedt, "we were putting the ring tone in, and it was like rocket science. Comedy and timing are the magic. We did them over and over again."