Top Spots: Visuals

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Hewlett Packard "Francois II"

Last year's "Francois" showcased a great and simple effect with white rectangles that turned life into photographic art, and in "Francois II," director Francois Vogel and Zoic Studios are at it again, using just two rectangles to create a kaleidoscope effect brimming with self-portraits. Compositing layers of imagery, the Zoic team worked closely with Vogel's VFX supervisor, Francois Colou. And you thought that all the Francoises were created in After Effects.

VFX Company: Zoic Studios Creative Director/VFX Supervisor: Chris Jones After Effects Artists: Kyle Mccullough, Jared Sandrew, Christina Garranchan, Antony Graf Telecine: Company 3/Santa Monica, CA. Colorist: Mike Pethel Agency: Goodby, Silverstein & Partners CD: Rich Silverstein CD/CW: Steve Simpson AD: Antonio Navas Director: Francois Vogel/Paranoid Projects @ Tool Editor: Hal Honigsberg/Chrome

Trident "Car"

In real life, Trident protects your teeth, but in this spot it protects some chompers of the windup variety. The pack of gum leaps in front of a speeding Matchbox car to save the day, as tiny toy people look on. In the Vinton Studios tradition, this spot is damn cute, and as the first work from new JWT/N.Y. creative head Ty Montague, it's an interesting and visually sweet ride.

Agency: J. Walter Thompson/N.Y. CCO: Ty Montague CD/AD: Alex Wilcox CWs: Richie Glickman, Josh Rubin, Craig Miller AD: Jim Carroll Director: Mark Gustafson/Vinton Studios Sound Design: Fluid

California Lottery "Impact"

The lotto jackpot in the Mega Millions game is huge-so huge that a ticket floating to earth can blanket a man's house. The ticket was almost entirely CG, except for one practical shot that involved a prop on the roof.

VFX Company: Method VFX Artist: Cedric Nicolas CG Creative: Laurent Ledru Agency: BBDO West CD: Jim Lesser AD: Jason Roberts CW: Jack Harding Director: Stylewar/Smuggler DP: Eric Treml Editor: Nick Lofting/Union Editorial

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