A fleet of crumpled cars from Volvo's safety center receive new leases on life, courtesy of the effects work of BUF. Under the magical influence of steadily falling raindrops, shattered windshields and dented fenders begin to uncrumple, reverting to their undamaged states. As the sun emerges after the showers, the rejuvenating effect is finished off with the fading of the test vehicles' orange paint, revealing pristine models with showroom quality hues.
VFX: BUF, Paris VFX Producer: Benjamin Darras VFX Supervisors: Johnny Alves, Olivier Dumont Agency: Euro RSCG Worldwide, New York ECD: Jeff Kling CDs: Michael Feinberg, John Rea CW: Larry Silberfein AD: Rocky Pina Producer: Christina Deguardi Director: Rad-ish/Park Pictures DP: Pieter Vermeer Executive Producers: Joe Guyt, Jackie Kelman Editor: Jeff Ferruzzo/Outside Editorial
BMW "State of the Art"
Shapes and symmetry take center stage in this BMW spot, directed by renowned London-based photographer Marcus Tomlinson. Featuring the new 3Series Touring, the stylish spot takes full advantage of Tomlinson's photographic eye, employing crisp compositions, a strong emphasis on circles, a statuesque model and a split-screen motif that expertly captures the beauty of vehicular symmetry.
Director: Marcus Tomlinsonfirstname.lastname@example.org DP: Karl Oskarsson Executive Producer: Christiane Lochte Producer: Ben Schneider Agency: Jung von Matt, Hamburg CD: Deneke von Weltzien CW: Christian Fritsche AD: Mirjam Heinemann Senior Agency Producer: Mark Rota Editorial: Rushes, London
EA "Mech Warriors"
Motion Theory takes the idea of getting underneath someone's skin rather literally with their effects-laden spot for EA Sports' NBA Live 2006. The VFX studio also pulled double-duty by directing this videogame promo, which deconstructs basketball superstar Tracy McGrady into a sci-fi-inspired mechanical suit controlled from the inside by an average Joe gamer. Not a Rockets fan? Not a problem, as the gamer easily pops out of the McGrady-bot and hops into Heat star Dwayne Wade's high-tech sneakers.
VFX: Motion Theory, Venice VFX Supervisor: Vi Nguyen VFX CDs: Mathew Cullen, Grady Hall VFX AD: Mark Kudsi Postproduction Coordinator: James Taylor Agency: Wieden + Kennedy/Portland CDs: Steve Luker, Roger Camp ADs/CWs: Chris Hutchinson, Driscoll Reid Agency Executive Producer: Ben Grylewicz Director: Motion Theory DP: Nick Sawyer Executive Producer: Javier Jimenez Editor: Jim Hutchins/HutchCo Technologies