To make a small car seem ferocious, Honda puts its sub-compact Fit at the top of the food chain. First we see a small sedan swallowed by a bigger sedan-going right under the hood and over the bumper. Next, an SUV has its way with the sedan, and then the Fit swallows the SUV whole, to the tag, "Ferocious small dominator."
RPA, Los Angeles
Joe Baratelli David Smith
Phil Joanou, MJZ
Brad Waskewich, Rock Paper Scissors
Buenos Aires Zoo "Together"
For the precious story of a polar bear and a monkey torn apart by the shifting continents of a still-forming world, production company Lobo implements a storybook look, animated in muted watercolor tones. As the creatures frolic against a sparse arctic landscape, the colors provide the warmth. That is, until the two are separated by glaciers and we're promised they'll be reunited in the Buenos Aires Zoo.
Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Hern n Rebalder¡a
Santiago Dulce Jonathan Gurvit
Mateus de Paula Santos, Lobo
Carlos Bela Paula Nobre Roger Marmo Cadu Macedo
Cristian Lucas Cadu Macedo
production art director
Ricardo Alencar Bardal Fabio Alex Kamiyama Shigeruma Helio Takarashi Daniel Ho Antonio Augusto Certain Guilherme Rizzo Cadu Macedo
MTV HD "Crow"
MTV's hi-def network gets to show off its visual treats with an animated poem from Psyop. A large black bird floats across the screen and into its nest, while a flock flutters around and then into a forest. It's a graphic and beautiful piece of film without being pretty-an apt way for MTV HD to strut its stuff.
Marie Hyon/Marco Spier, Psyop
lead vfx artist