Top Spots: Visuals

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Honda "Food Chain"

To make a small car seem ferocious, Honda puts its sub-compact Fit at the top of the food chain. First we see a small sedan swallowed by a bigger sedan-going right under the hood and over the bumper. Next, an SUV has its way with the sedan, and then the Fit swallows the SUV whole, to the tag, "Ferocious small dominator."

agency

RPA, Los Angeles

cd

Joe Baratelli David Smith

cw

Todd Carey

ad

Curt Johnson

director

Phil Joanou, MJZ

editor

Brad Waskewich, Rock Paper Scissors

vfx

A52

vfx supervisor

Andy Hall

graphics

Stardust Studios

Buenos Aires Zoo "Together"

For the precious story of a polar bear and a monkey torn apart by the shifting continents of a still-forming world, production company Lobo implements a storybook look, animated in muted watercolor tones. As the creatures frolic against a sparse arctic landscape, the colors provide the warmth. That is, until the two are separated by glaciers and we're promised they'll be reunited in the Buenos Aires Zoo.

agency

Del Campo Nazca Saatchi & Saatchi, Buenos Aires

ecd

Gaston Bigio

cw

HernĀ n RebalderĀ”a

ad

Santiago Dulce Jonathan Gurvit

director

Mateus de Paula Santos, Lobo

animators

Carlos Bela Paula Nobre Roger Marmo Cadu Macedo

vfx

Cristian Lucas Cadu Macedo

production art director

Marcello Righini

3-d animators

Ricardo Alencar Bardal Fabio Alex Kamiyama Shigeruma Helio Takarashi Daniel Ho Antonio Augusto Certain Guilherme Rizzo Cadu Macedo

MTV HD "Crow"

MTV's hi-def network gets to show off its visual treats with an animated poem from Psyop. A large black bird floats across the screen and into its nest, while a flock flutters around and then into a forest. It's a graphic and beautiful piece of film without being pretty-an apt way for MTV HD to strut its stuff.

director

Marie Hyon/Marco Spier, Psyop

editor

Brett Goldberg

flame artist

Eben Mears

music/sound design

Q Department

composer

Drazen Bosnjak

lead vfx artist

Pakorn Bupphavesa
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