Spanish-born Jamie Rafn traveled the world and nearly became a barrister before landing in film. With very little training he shot two well-received shorts and went on to direct his self-written feature Soho Square. The best of his reel includes short She Love Me She Loves Me Not, a humorous, heart-wrenching rendition of the petal-pulling game, as well ultra-watchable spots for Pedigree, Bertoli, and McCains. "He is scarily intelligent, but very easy-going,"observesTBWA/London's John Allison. "His stylistic and technical abilities are incredible and he has a great natural storytelling approach."