Runners up

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Adidas "Made to Perfection"

An excellent execution that situates the brand in the company of kings-basketball kings, that is, placed on this earth and carved out to perfection by noneother than the maker himself.

Agency: 180/TBWA San Francisco ECD: Chuck McBride ACD/CWs: Scott Duchon, John Patroulis ACD/AD: Geoff Edwards Agency Producer: Jennifer Golub Director: Rupert Sanders/Omaha DP: Jess Hall EP: Eric Stern Editor: Neil Smith/Whitehouse, VFX: Method VFX Producer: Paul Hahn VFX Supervisor: Cedric Nicolas Post Producer: Monika Prince Model Maker: Stan Winston

Ameriquest "Surprise Dinner"

Oops, it looks like I slaughtered your kitty, is the premise of this Emmy-winning number, part of a campaign that hilariously illustrates the mortage company's promise, "Don't Judge Too Quickly, We Won't."

Agency: DDB/Los Angeles ECD: Mark Monteiro CD: Helene Cote Sr. CW: Pat McKay Sr. AD: Feh Tarty Sr. Agency Producer: Vanessa MacAdam Director: Craig Gillespie/MJZ/Los Angeles DP: Rodrigo Prieto EPs: David Zander, Lisa Rich Producer: Deb Tietjen Editor: Haines Hall/Spot Welders/Venice Sound Designer: Tom Ozanich Music Co: Soundelux DMG Composer: Mikael Sandgren

Brawny "Happy Birthday"

We love today's Brawny man, especially the confection-licking, puppy-nuzzling over the top beefcake that he is in this spot, a creative wakeup call in an overwhelmingly soggy category.

Agency: Fallon/New York ECD: Ari Merkin CW: Marty Senn Art Director: Molly Sheahan Agency Producer: Betsy Schoenfeld Director: Happy/Smuggler Editorial Editor: Maury Loeb/P.S. 260 Music/Sound: Q Department - New York

Burger King "Fantasy Ranch"

An unlikely posse of Hootie and the Blowfish's Darius Rucker, Brooke Burke, the Subservient Chicken, the King and a pair of Dallas Cowboys Cheerleaders come together in this bizarre universe conceived by Crispin and director David La Chapelle. Also featuring an equally outrageous entendre-rife jingle-yes, jingle-the spot seductively tickles the tummy while sending twitches to regions below. Just the right kind of brazen anti-formula one might need to captivate the media-jaded chicken-chowing audience.

Agency: Crispin Porter + Bogusky, Miami ECD: Alex Bogusky CD: Andrew Keller Associate CD: Rob Reilly CWs: Evan Fry, Brian Tierney ADs: John Parker, Ben James Agency EPs: Dave Rolfe, Rupert Samuel Executive Music Producer: Bill Meadows Director: David LaChapelle/HSI DP: Pierre Rouger EPs: Stavros Merjos, Ellen Jacobson Editor: Chan Hatcher/Cosmo Street Post: Riot, Santa Monica Music Co.: Beacon Street Studios

Heineken "Disturbance"

In a dark back alley, a case of Heineken forebodingly falls from a busboy's grasp and guys around the globe can't perform in the most crucial of moments.

Agency: Publicis/New York CDs: Ted Royer, Ken Ratcliffe Director of Broadcast: Sally-Ann Dale Director: Dante Ariola/MJZ Editor: Andrea MacArthur/ Cosmo Street VFX: The Mill, New York Music/Sound: Stimmung Sound Designer: Gus Koven Composer: Jason Johnson

Nike "Be"

Deftly teasing out the intersecting lines of culture, fashion and sports from an oblique angle, Wieden + Kennedy/N.Y masterminded this Paul Hunter-shot video for rap star Common's tune "Be," which aired as content on various music channels with no media buy.

Agency: Wieden + Kennedy/N.Y. CDs: Todd Waterbury, Kevin Proudfoot CW: Andy Ferguson AD: Jesse Coulter Director of Broadcast: Temma Shoaf Agency EP: Gary Krieg Director: Paul Hunter/HSI DP: Jim Fealy Producer: Temma Shoaf Editor: Dereck Jannierre/Ethereal Madness Online Editor: Mark Tyler On-Line: Home NYC, New York Project Manager: Yann Samuels

Nike "Masks"

It's the familiar theme of athletes in their rituals of pre-game prep, but with a riveting twist of metaphorical mask-themed artistry from visual maestro Tarsem, assisted by Robert Duffy's deft cuts and an aggressive orchestral track from Cop Shoot Cop.

Agency: Wieden + Kennedy/Portland CWs:Mike Byrne, Hal Curtis CW: Mark Fitzloff AD: Storm Tharp Agency Producer: Jeff Selis Director: Tarsem/@radical.media Editor: Robert Duffy/Spot Welders Song: "Migration" Artist: Cop Shoot Cop Music Co.: Agoraphone

Target "Design for All"

A catchy tune and predictably superb graphics choreography culminate in this feel good spot celebrating and promoting Target's successful democratic design ethic, which elegantly unfolds further on the superstore's designforall.com subsite.

Agency: Peterson Milla Hooks, Minneapolis CD: Dave Peterson CW: Jennifer Shears AD: Georges Krivobok Agency Producer: Aldo Hertz Director: Matthew Badger/Epoch Films DP: Tim Ives Production Designer: Kristen Vallow Producer: Laurie Boccaccio Editor: Brett Astor/Fischer Edit, Minneapolis VFX: Pixel Farm

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