Spot of the Year

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The first time we saw this spot, in a conference room, at Fallon/New York, in the company of the agency's creative director and president, we laughed out loud. That almost never happens. We usually only laugh (or die) on the inside. That was a while ago. Now, when we see the spot on the TV, we still laugh. We also feel a bond with Starbucks, which we formerly didn't like very much. Fallon/New York has provided the world with a disproportionate share of strikingly original, smartly written work that's funny in all sorts of different ways without just being about the easy laugh. This spot continues that tradition.

First of all, his name is Glen. His name could have been anything, but it's Glen. From there it's just a 30-second-long demonstration of how right how many things can go in the hands of a great agency and the always inspiring director Noam Murro. From the simple use of the Survivor motivational classic, to the purple shiny shirt, to the lyrics, to Glen's quietly chuffed demeanor. It's on message, it's on target, it's on our minds after we see it, it's on everything a spot can possibly be on.

Agency: Fallon/New York Executive Creative Director: Ari Merkin Copywriter: Allon Tatarka Art Director: Rob Baird Agency Producer: John Cline Production Company: Biscuit Filmworks, L.A. Director: Noam Murro Animation Company: Freestyle Collective Editorial Company: Bikini Editorial, N.Y. Editor: Avi Oron Music Company: Elias Arts Musical Artist: Survivor

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