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Universal Everything

Published on .

8universaleverything.com

After nearly eight years as a member of The Designers Republic-the London-based creative studio that for nearly two decades has pioneered the multimedia spectrum with its innovations for clients like Warp Records, Issey Miyake, Mother and KesselsKramer, among others-TDR alum Matt Pyke has launched Universal Everything, a new U.K. outfit that proposes to be as unbridled as its name suggests. "Be diverse, be original, be inventive, explore and keep moving," is the mantra the 29-year-old creative/design director hopes to uphold via a modular, multi-disciplined team of artists around the globe. "The modular approach means the studio retains its diversity and flexibility," Pyke explains. "It stays small to keep thinking focused and is expandable according to the project requirements. One project team could be assembled of a designer, flash programmer and fashion photographer, the next a fashion designer, music video director and a CGI animator." Just months old, Universal Everything already has applied its skills to, well, just about everything: the show opener for this year's Music Video Production Association (MVPA) awards, a slew of music packaging for bands around the globe, a fabric series for Los Angeles/Japanese fashion label Sarcastic, skateboard decks for Canada's Village Green, even the sharp new website for Backyard Productions (see backyard.com). "It's a temptingly blank horizon out there, so we have to keep evolving and exploring to stay ahead," Pyke says. "The challenge is in applying our thinking to new products, markets and spreading beauty and love wherever we tread."

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