The untouchable...

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We could have named our top production company in 2004, but we feared that that it would skew things in their favor for the next few years as we waited for everyone else to play catch up to their all-encompassing emsemble of offerings. While its traditional commercials were standout, the shop pretty much out-categorized itself with branded content efforts like American Express' Seinfeld/Superman webisodes, Sharp's "More to See," Mercury's "Meet the Lucky Ones" and BK's "Chicken Fight." Other highlights include its feature/documentary work like Jay Z's Fade to Black and Brotherhood, a new print division and an unprecedented achievement of earning Cooper-Hewitt's National Design Award.

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