Women to Watch 2013

Women to Watch: Anna Bateson, YouTube

Director-Global Marketing and Communicaitons, Age 41

By Published on .

Anna Bateson
Anna Bateson

Anna Bateson became director-global mareketing and comnunications for YouTube in October 2012, but it took her until April of this year to move herself, her husband and kids from London to San Francisco.

"I think it's good to bring a non-U.S. perspective, but I have an enormous amount to learn," she said. "YouTube touches everyone, so the challenge is to find the place to focus and make a difference."

At YouTube, Ms. Bateson's aim is to make the site a daily destination for a core audience of 16-to-34-year-olds who are intensely confident and active digitally. With this in mind, she has recently masterminded the brand's first full scale, above-the-line advertising campaign to promote YouTube's Comedy Week in the U.S. and the U.K.

On paper, Ms Bateson's career looks unstoppable, but, she said, "There have been ups and downs along the way. I didn't know how I'd feel about working after having children, but it gave me a renewed energy and focus. I think [children] happen at the time when work gets most interesting and rewarding."


Oxford University

City of residence:
San Francisco


Do you wear jeans to work?
Yes, I'm wearing them today.

First job?
Paper round near my home in Cambridge

I'm hoping to get two rabbits. My husband is away for two weeks and I am bribing my children with the promise of rabbits if they are nice to me while he's away.

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