Women to Watch 2013

Women to Watch: Julie Bornstein, Sephora

Chief Marketing Officer, Age 43

By Published on .

Julie Bornstein
Julie Bornstein

Julie Bornstein stands out for her straightforward, no-nonsense plan to expand the company. In her previous role as senior VP at Sephora Digital, she was responsible for doubling the company's e-commerce business, launching the fresh and friendly Sephora.com and changing the in-store experience to more warmly embrace technology.

In her new role, she hopes to help the company think in a more 360-degree, consumer-centric way, and innovate from a customer experience perspective -- something that Sephora has always been good at, since the company is beloved for its no-hard-sell approach.

This year Ms. Bornstein plans to launch Color IQ, a program that will scan customers' skin to determine their perfect foundation, in partnership with Pantone. She'll also continue to improve Sephora's mobile-commerce platform. It's a decidedly aggressive approach. According to NPD Group, the beauty-industry sales rose 12% in the first quarter of this year compared with the year-ago period; makeup grew 13%.

What makes Sephora stand out, said Ms. Bornstein, "is a combination of having the best product and brand selection, and being the first out there to discover them."


San Francisco

Did you know?
Her favorite sport is hula hooping and favorite movie is "Sixteen Candles."

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