When today's students "hear marketing, they don't think interactive even though that's the majority of what they see in their day-to-day lives," the senior says.
That frustrates Ed Alba, partner at Creative Digital Group and an AiMA board member. Ms. Walker, 21, insists interactive is where today's marketing grads should be.
Georgia Instit. of Technology
* Interning at digital agency
* Management major with marketing concentration