P&G withdrew Secret overseas, but the New Zealander followed his quarry home. At only 35, Mr. Luxon is VP-brand development for North American deodorants. Three of the four deodorant brands he oversees grew double digits, and the fourth, Suave, was up more than 9% last year. Unilever says it's become the No. 1 overall deodorant player in the U.S., as it already was globally. Unilever's Axe work on Mr. Luxon's watch earned client-of the-year honors at the One Show and Clios this year.
Now, "We'd like to open some space between us and [P&G]," Mr. Luxon says.
* VP-brand development, N. American deodorants
* One of its youngest VPs globally