At Reverb, a dedicated word-of-mouth unit within Publicis Groupe's Denuo, the 34-year-old VP helps sell marketers including Kellogg Co., Sara Lee Corp. and Best Buy Co. on brand-advocate programs.
"He goes the extra mile to sell in ideas, and that gets everyone excited," says Leslie Lee, who as a Kellogg marketing executive worked with Mr. Buczaczer. Earlier as an advertising manager at Taco Bell Corp.-during the heady Chihuahua days-Mr. Buczaczer churned out 40-50 TV spots a year. But the call of the internet beckoned, and in 2000 he went to Starcom IP. Mr. Buczaczer created Reverb in 2003, responding to the rise of consumer-created media opportunities.
"The amount of clients interested in exploring and investing is exciting," he says. "But the biggest caution to the word-of-mouth business is that the more marketers get involved in organic social spaces, the more we run the risk of pissing off consumers."
* VP at unit of Denuo
* Introduces major marketers to word-of-mouth tactics