"He has all those attributes that could easily fool you into thinking he's a matinee idol," says Mr. Evans, who's editor at large at The Week, where Mr. Smith is president. "But he's neither idle nor confined to the afternoons. He thinks very hard about the positioning of magazines, particularly The Week."
As a U.S. diplomat in Africa, Mr. Smith helped prepare summaries of important events. "It is an aggregation and distillation that's very similar to what The Week is," Mr. Smith recalls.
The U.S. launch has been a notable success among advertisers and readers. But Mr. Smith remains focused on the final quarter of 2007-when the title may well turn its first profit.
* VP-advertising and digital media
* Started his cellular career at AirTouch