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As a former trend manager for Target, Laura Neyland can spot a hot product. Less than a year ago, she signed on as Crocs brand manager.

Crocs began in 2002 as a boat shoe company and now expects revenue of $60 million in 2006 for its brightly hued resin styles.

"The segmentation of the brand, breaking it down and coming up with styling for different demographics, is really important to the longevity of Crocs," says Ms. Neyland, 36.

"Laura's energy and creativity have been instrumental in building Crocs into a distinct and recognizable brand," says Ron Snyder, president-CEO of the company.


* Brand manager

* Buzz, celeb placements help drive trendy line of footwear
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