What's more, his team at Telemundo-owned Mun2 recently picked up a gold and a silver prize in the 2006 Promax & BDA North American Awards Competitions.
Mr. de Montreuil was hired last year to pump up the promotional volume as Mun2 went through a major revamp to better attract a hip, young Latino audience. "I always thought Mun2 had a huge potential but was poorly executed," he says, noting the network's massive ratings growth in recent months.
Antoinette Zel, Telemundo's senior exec VP-network strategy, gives him a big thumbs up: "Ricardo is a true creative force who can travel effortlessly between both the Latin culture and the American experience."
* VP-creative director
* Mun2 bagged awards for animation and design at Promax & BDA