Mr. Torossian claims his company wins 85% of its new-business pitches. He adds: " 'Genteel' is not often used to describe me."
Before launching 5W in 2003, Mr. Torossian worked for Israel's Likud Party, as well as two midsize PR shops.
"Ronn is a rare combination of a conceptualizer and a doer," says Raphael Benaroya, chairman and president-CEO of United Retail Group, which includes the Avenue women's apparel chain. "He's smart and he's tireless. He moves with an almost military intensity." -larry dobrow
5W Public Relations
* Founder and president-CEO
* Client roster ranges from McDonald's to Lil' Kim