TIM FRY, 34

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One of Tim Fry's biggest challenges as Weber Shandwick's senior VP-Microsoft client relationship leader has to do with outward appearances.

Mr. Fry is 34, and "it takes a little while for people to see that he's wise beyond his years," says Casey Sheldon, president-global technology practice at the Interpublic-owned PR giant.

Mr. Fry led Weber Shandwick's charge to win the Microsoft Mobile & Embedded Devices business-the largest of the agency's many Microsoft accounts.

In the CRL post, he coordinates work in 15 countries but says he's most proud of inventing a service that provides clients with research and analysis of media coverage. "I wanted to solve that problem for our office [in Seattle]," he says, "and it quickly caught on ... It took on a life of its own."

Weber Shandwick

* Senior VP-Microsoft CRL

* At 31, was PR agency’s youngest senior VP
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