TOM LOPEZ, 35

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In the two-plus years , has led the Oscar Mayer Lunchables team at Kraft Foods, the business has rebounded from years of decline. His secret? Make the lunches cool again for kids and healthier in the eyes of moms.

He builds on experience gained from the military and previous Kraft assignments.

Brett Chenoweth, director-marketing for Lunchables, calls Mr. Lopez "an extremely gifted leader."

Kraft Foods

* Senior brand manager-Lunchables

* West Point grad; over 6 years as Army engineer
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