He was the brand manager in 2000, when when P&G debuted Crest Whitestrips, which helped it overtake Colgate for U.S. oral-care leadership.
Having made marketing director before 30, he worked on Prilosec OTC three years later when it became the No. 1 OTC antacid five days after launch.
Since Mr. Hudson moved to P&G's Costco team last year, Pampers has won back its place with the No. 2 diaper retailer.
His latest challenge: Next month he moves to marketing director for Cover Girl, another tough category.
Proctor & Gamble Co.
* Marketing director-Cover Girl
* Made marketing director before age 30