To check out Ad Age's coverage from the 2013 confab, head here.
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2.A jazz band just marched into #4AsTransformation. Much better wake up properties than coffee. #emagency
— Tom Merrick (@ThatTomMerrick) March 11, 2013
3."We've fallen a little too much in love with technology, and taken ideas for granted." Marc Pritchard @pgeveryday #4AsTransformation @4as
— Scott McAfee (@ScottTMcAfee) March 11, 2013
4.Denise Morrison: Thinking outside the can: how many CEOs wear a cheetah jacket?! @4as #4astransformation
— Jennifer Seidel (@jenseid) March 11, 2013
5.#4astransformation Ann Lewnes, CMO Adobe: Why are clients pissed off? Because they have no visibility into ROI.
— Rob Salkowitz (@robsalk) March 11, 2013
6.James carville: "I love speaking at the 4As cause that's more As than I ever got in my entire life." #dudeIsFunny #4AsTransformation
— Tom Merrick (@ThatTomMerrick) March 11, 2013
7.Lisa Mann of Oreo fame: With multiple agencies replacing the AOR model, agencies must have "soft elbows". #4AsTransformation
— Thought Legion (@ThoughtLegion) March 11, 2013
8.Tobaccowala: only the schizophrenic--not the paranoid--will survive. #4astransformation
— Torrence Boone (@torrenceboone) March 11, 2013
9.My new mantra: "Don't press release. Do." Thanks @rishad. #4AsTransformation
— Jennifer Landers (@JenniferLanders) March 11, 2013
10.Lisa Torres - young people aren't color blind; they're just very comfortable with the rainbow in front of them. #4AsTransformation
— Deb Giampoli (@Deb_Giampoli) March 11, 2013
11.@tifko on delta: go from just storytelling to storydoing. It will light people up and they will talk. @4as #4astransformation
— Nancy Hill (@nhhill) March 11, 2013
12.Don't take yourself so f-ing seriously says Robert Wong of @google Creative Lab #4AsTransformation
— KathleenSampey (@ksampey1) March 11, 2013
13.RT @nhhill: Matt Seiler: the fact that we all look the same is the problem. #4astransformation
— 4As (@4As) March 12, 2013
14.Tech-Media-Creativity are the sweet spot for the "agency of the future" @jackklues #4AsTransformation
— scott turner (@SRTurn) March 12, 2013
15.Horizon Media's Bill K. says media agencies need to pay higher starting salaries to attract higher level talent. #4AsTransformation
— Tim Williams (@TimWilliamsICG) March 12, 2013
16."We hate the RFP process" Alan Cohen of OMD #4astransformation
— Joe Pych (@jpych) March 12, 2013
17.Cuz it's the ad industry where diversity remains a joke MT @kellywenzelWhy are there only 7 white guys on the stage at #4AsTransformation?
— Black Canseco (@BlackCanseco) March 12, 2013
18.Days of set it and forget it media are long gone. Agile marketing is here - Lisa Donahue @starcom_usa #4AsTransformation
— Rebecca Laming (@ryellin22) March 12, 2013
19.Wow, Ted Ward still carries around the napkin w/ the hand drawn picture of a lizard that became @thegeicogecko#4AsTransformation
— PPS Inc. (@PPS_Diversity) March 12, 2013
20."I don't sell commercial time; I sell products, I sell Coke, I sell sneakers." Linda Yaccarino @nbcuniversal #4AsTransformation @4as
— Scott McAfee (@ScottTMcAfee) March 12, 2013
21.Brian Colbert, Pandora VP Mobile: Do not silo media, advertisers need to think about the audience not the platform. #4AsTransformation
— STRATA (@gotostrata) March 12, 2013
22.Oh MY!RT @sherriannegreenA giveaway I never expected to receive at #4AsTransformation. #swag #trojan #LMOadv ow.ly/i/1FNMr
— Rebecca Chanin (@rebachan) March 12, 2013
23."An algorithm cannot replace creativity." Scott Donaton.#4AsTransformation
— Grey New York (@GreyGravy) March 12, 2013
24.#4AsTransformation 60% of twitter users actively tweet, 40% tend to listen more Adam Bain @twitter
— Gerardo Guzman (@ScarbGerardo) March 13, 2013
25.Rising media stars: "Unkink the hose"between young talent's voice and actionable thinking in agencies #4AsTransformation
— chickfoxgrover (@chickfoxgrover) March 13, 2013
Cubes in an ad agency or any creative company is #worstideaever #4Astransformation
— Patricia Wilson (@brandcottage) March 13, 2013
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