Photos: Thursday's 4A's Media Conference Sessions

Faces From the Podium and Around the Venetian Hotel

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Photography by Art Beaulieu

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LAS VEGAS (AdAge.com) -- Microsoft senior VP-central marketing group, told the audience at the American Association of Advertising Agencies Media Conference gathered here in the Venetian Hotel that the software giant will shift the majority of its media mix into digital by 2010. Above, right: After her talk, Association of National Advertisers President-CEO Bob Liodice interviews Mich Mathews.

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Later that day, 4A members fielded questions from the audience during the panel Q&A with Seven 4A Media Committee Chairs, above, left. Above, right: Panelist Andy Donchin (national TV/radio) of Carat USA.

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Also on the panel were Janice Finkel-Greene (local TV/radio) of Initiative (above, left), and Robin Steinberg (c-chair, print media) of MediaVest USA.

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Above, left: The 4A's Mike Donahue moderates the Measurement Emerging Media/Technology breakout session. Above, right: from the session (from left to right) were Louis W. Jones, Media Contacts; Russ Booth, MediaCom; and Tim Hanlon, Denuo.

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