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4A's Now Ready to Lead, Association Chief Says

'No Longer Will We Sit on the Sidelines and Wait for Change to Happen to Us'

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SAN FRANCISCO ( -- In her afternoon address to a nearly full ballroom, 4A's president-CEO Nancy Hill described an agency association that was transforming itself, not to mention its positions on some of the industry's most pressing issues, including the convergence of disciplines, diversity, compensation, new business, media measurement and industry regulation.

"In many ways, the 4A's was an organization that was simply unprepared to effectively lead in the 20th century, let alone in the 21st century," she said. "We hadn't -- or didn't have to -- call in to question even the most basic things about how we did what we did. The crisis, then, becomes a watershed, an opportunity to reexamine our most basic beliefs and redefine where we want to go."

Along with unveiling a new logo -- "It has always bothered me that our old logo looked so much like the Triple A logo," Ms. Hill said -- she promised attendees that the 4A's was going to be a much more active and vocal advocate for agencies.

"No longer will we sit on the sidelines and wait for change to happen to us; we promise to be a key driver of that change," she said. "No longer will we be silent and complicit to the failings of logic and reason when it comes to the barriers that have prevented this great industry from genuinely reflecting diversity of race, ideas and experience. We promise to raise the battle ax and help tear down the walls that keep us from the truth. No longer will we let the compensation discussion continue to be a one-way talk; we promise to lead the talks and have the voices of agency interests be heard."

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