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Carol Bartz Wants Yahoo to Move Faster

CEO Talks About the 'It's You' Campaign: Where It's Worked, Where It Hasn't

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NEW YORK ( -- A year into her tenure as Yahoo CEO, Carol Bartz attended one of the advertising industry's annual gatherings, the 4A's Transformation confab in San Francisco. Much like the revamped event, an amalgamation of previously separate creative- and media-agency-focused conferences, Yahoo is also in a somewhat transformative state, from its search deal with Microsoft to how it views its content business.

Ms. Bartz, in this video, sits down with Ad Age executive editor Abbey Klaassen to talk about the $100 million "It's You" branding campaign, the overly conservative ad business and her greatest frustrations running the company.


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