What the Trendspotters at JWT Are Tracking for Clients
Marketers Need to Stay Up on Wearable Tech and Predictive Personaliztion
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The trendspotters at JWT are closely tracking fields like wearable technology and predictive personalization on behalf of clients. Hear Ann Mack, director of trendspotting at JWT, explain in this video from the Ad Age @ corner at Advertising Week.