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Advertising Week 2013

Advertising Week Video: Amazon to Debut 'Native' Video Ads

Amazon.com Shoppers Like How-to and Demo Videos, Not Just Ads

By Published on .

VP of global advertising sales Lisa Utzschneider told Advertising Age about a new kind of ad unit that allows Amazon retailers to host product demos, or any kind of video, on Amazon.com.

Advertising Age Player

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