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Advertising Week 2013

Warby Parker: The Future of Retail is Bricks and Clicks Convergence

Wearable Tech Is Also Coming, but Not Front-and-Center for Glasses Company Yet

Published on .

Eyewear marketer Warby Parker has built four physical stores in the last five months, but there was a time when its founders thought they'd connect with consumers only through the web and by mailing out home try-on kits, according to Neil Blumenthal, co-CEO at Warby Parker.

"We didn't originally think we were going into stores," Mr. Blumenthal said in this interview from the Ad Age @ space at Advertising Week.

See Mr. Blumenthal tell the story:

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