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Advertising Week 2013

Advertising Week Video: The 'Unpredictable,' 'Awesome' Ride of Dollar Shave Club

Arrival on TV, Radio and Outdoor Hasn't Changed Goal of Being Edgy

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It's been a wild couple years since Michael Dubin co-founded Dollar Shave Club, the men's subscription service whose products have recently expanded into an unexpected area.

"Nothing can really prepare you for the ups and downs and you just have to learn to find a way to keep it real even," Mr. Dubin said Monday as he visited the Ad Age @ space during Advertising Week in New York. "Don't ride the highs too high, don't ride the lows too low. It's a very unpredictable road but it's an awesome one."

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