James Connelly, founder of the mobile agency Fetch, isn't afraid of mobile ad blockers, he told Advertising Age on day one of Advertising Week on Monday.
He may be lowballing the risk a bit -- blockers can indeed strip ads from apps, not just mobile browsers -- but his larger point in any event seems to be: Bring it on. "The trouble with mobile advertising is it's been been generally done quite poorly," Mr. Connelly said. If fed-up consumers drive agencies and marketers to make ads that are more welcome, so much the better.
Mr. Connelly also talked about what it was like to start Fetch, today part of Dentsu Aegis, in 2009 at the age of 23.