Advertising Week

Advertising Week Video: Agencies Can Escape (Creative) Blocking With This New Focus

Work & Co.'s Mohan Ramaswamy Sees a Way Out of Ad Blocking

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Amid all this week's talk of ad blocking, agencies would benefit by shifting their focus from traditional advertising to creating digital products that people actually want to use, according to Mohan Ramaswamy, partner at Work & Co.

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