×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Advertising Week

Advertising Week Video: Agencies Can Escape (Creative) Blocking With This New Focus

Work & Co.'s Mohan Ramaswamy Sees a Way Out of Ad Blocking

Published on .

Advertising Age Player

Amid all this week's talk of ad blocking, agencies would benefit by shifting their focus from traditional advertising to creating digital products that people actually want to use, according to Mohan Ramaswamy, partner at Work & Co.

See all our Advertising Week coverage and video right here.

Most Popular