Advertising Week

Advertising Week Video: Morgan Flatley's Best Practices for Getting Branded Content in Front of Consumers

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Branded content keeps winning more attention and money from major marketers, but brings with it questions that a flight of TV ads doesn't. Chief among them: How do we make sure enough people see this?

Morgan Flatley, CMO for Gatorade at PepsiCo, spelled out her principles for getting branded content in front of the right consumers, and in the right numbers, in this video from Advertising Week.

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