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Advertising Week

Advertising Week Video: One Easy Way to Foil Ad Blocking

Published on .

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What's a marketer to do in the face of a rise in ad blocking? For Tom Peyton, assistant VP-marketing, American Honda Motor who was at Advertising Week in New York, the answer's fairly simple: "Just make an ad everybody wants to watch. Make great content."

Mr. Peyton made specific reference to the marketer's "Paper" ad, a two-minute spot that launched last week and has garnered over 10 million views -- and creative accolades -- since then.

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