Advertising Week

Advertising Week Video: Defeat Blocking With Right Content at the Right Time

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Marketers and media companies can make sure that consumers don't want to miss ads if it's the right message in the right moment, Glamour Publisher and Chief Revenue Officer Connie Anne Phillips told Advertising Age during Advertising Week in New York.

Many publishers are hoping sponsored content can prove a port in the storm, but Ms. Phillips also explained how important the execution will be.