Advertising Week

No Thanks, I'm Booked: A Day in the Life of Four Busy Ad Execs During Advertising Week

Inside the Calendars of MEC's Marla Kaplowitz, Deutsch L.A.'s Michael Sheldon, Droga5's David Droga and Havas' Lori Hiltz

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SEPT. 29, 2014

6:45 a.m. Wake to alarm set to Pearl Jam; take a shower. Wake my boys.

7:30 a.m. Catch subway; check email; read Quartz news brief.

8:00 a.m. Breakfast at The London at Maze, interviewing a candidate for a senior digital role at the agency.

8:45 a.m. Off to Advertising Week to hear Sir Martin Sorrell speak about "winning" in today's competitive landscape at Times Center.

10:00 a.m. Head to the office.

10:30 a.m. Weekly ExCo meeting with NA leaders

12:30 p.m. Discussion with Kristine Segrist, client leader on Netflix.

1:00 p.m. Sit at my desk eating the usual salad from Chop't while catching up on emails.

1:15 p.m. Connect with Kristen Metzger, who leads our People & Culture team, on upcoming training

2:15 p.m. Leave for MEC Advertising Week panel, "Storytelling: The Digital Experience."

2:40 p.m. Get mic'd along with fellow panelists, Linda Boff (exec director-global brand marketing, GE); David Beebe (VP-creative and content marketing, Marriott); and Josh Stinchcomb (VP-corporate partnerships, Condé Nast).

3:00 p.m. Gian LaVecchia (managing partner, digital content marketing, MEC) moderates the panel on Storytelling: The Digital Experience.

4:00 p.m. Catch up with industry colleagues on feedback from the day; head back to the office.

4:45 p.m. Meeting with Whitney Fishman, who leads our Consumer Innovation & Technology practice, on upcoming thought leadership pieces and next week's Start-Up Thursday event.

5:30 p.m. Prep to leave the office; call my boys to hear about their day.

6:00 p.m. Attend the New York Film Festival screening of "Whiplash" with a friend.

9:30 p.m. Back home and checking emails, both personal and professional.


SEPT. 30, 2014

6:00 a.m. Wake, work out. (Most love/hate thing in my life.)

7:30 a.m. Breakfast meeting with Marla Gordon, Deutsch attorney, at Murray's Bagels. (L.A. bagels don't compare to Murray's.)

8:30 a.m. Head uptown to hit first Advertising Week event of the day while reviewing overnight email tsunami.

9:00 a.m. Attend the "Creative Carousel: CEO Edition" panel.

10:20 a.m. Call home to check in with my awesome wife Gina, chat with Cameron (son) and Evan (daughter) before they head off to school. (Cameron now drives himself to school…remind him to be safe, yet not in an over-protective way -- use the "it's not you, it's the other drivers" psychology. Sense eye roll 2,500 miles away.)

10:45 a.m. Emails: read, reply, repeat.

11:15 a.m. New business update call with Kim Getty, Deutsch LA chief operating officer, and Jeff White, Deutsch LA Director of Business Development. (They're beyond excited about a new prospect that's perfect for us. God, I love them for that.)

11:45 a.m. Lunch at Blu Fin with Deutsch CEO Linda Sawyer.

12:40 p.m. To the "green room" at Liberty Theater to get set

for 1:00 p.m. panel, "The Super Bowl of Advertising."

1:00 p.m. USA Today business reporter Laura Petrecca moderates "The Super Bowl of Advertising" panel. Frito-Lay's Ann Mukherjee and Anomaly's Jason DeLand are other panelists. (Cool people. Love Laura P -- huge heart and over-preparer in a good way.)

2:30 p.m. Call Pizza Hut client regarding web enhancements with Winston Binch, Deutsch LA chief digital officer (the most talented business person I've ever met) and John Deschner (digital ad guy extraordinaire). Brilliant guys with nerves of steel.

3:00 p.m. Call with Dr Pepper team re: Diet Dr Pepper creative (awesome brand and awesomer super-long-term client).

3:30 p.m. Return any necessary calls that have popped up during the day. (It's like air traffic control during a white-out) and review emails: Read, reply, repeat & delete.

4:45 p.m. Catch up with Pete Favat, Deutsch LA chief creative officer, on Volkswagen and Taco Bell creative. (Pitch: Pete is presenting a session on 10/1 at 2:00 p.m. titled "Make the Box Smaller: The Srategy Is the Idea," where they will discuss the importance of a tight, focused strategy. I have never loved a creative person, hell, a business person, more than Pete Favat.)

6:30 p.m. 4A's Partner Awards launch party.

7:00 p.m. Off to JFK to catch the red-eye to LAX. (Handle a flurry of miscellaneous and unexpected calls; emails: read, reply, repeat & delete.)


SEPT. 30, 2014

5:35 a.m. Wake up.

5:45 a.m. Hit the gym. Walk the dog. Breakfast with kids.

7:30 a.m. Get dressed. Total and utter chaos getting four kids fed and dressed for school. Drop kids off at school.

8:30 a.m. Car to Liberty Theater, catch up on news and emails on the go.

9:00 a.m. "Fearless" panel featuring Mondelez clients and Droga5 exec creative director Kevin Brady at the Liberty Theater.

10:00 a.m. Car to the office. More emails.

10:30 a.m. Call Droga5 London to discuss BBC Brit work.

11:00 a.m. Prep with communications team for Advertising Week panel, "ANDY 50: Defining Bravery Part II," on Oct. 1.

11:30 p.m. Daily creative review with Ted, Kevin, Neil.

12:45 p.m. Lunchtime in my office, and catch up on personal stuff!

1:30 p.m. Meeting in the Creative Box (conference room) for a creative review for huge new secret client. Shh!

2:00 p.m. New Museum board members meeting in the D5 Penthouse.

3:00 p.m. Break! Text the wife and tell her I love her.

3:30 p.m. Meeting with architects to finalize the remaining changes to the new Wall Street office. Finally a roof garden!

4:30 p.m. Media interviews. Wander office for spontaneous catch-ups.

5:30 p.m. Meeting with Droga5 execs to discuss new opportunities and latest developments.

6:00 p.m. Call Ari Emanuel to discuss new project with William Morris Endeavor.

7:00 p.m. Leave the office, family dinner time!

8:00 p.m. Story time and bedtime for the littles, homework wrangling for the biggies.

9:30 p.m. Finally...time to unwind! Wine and debrief with wife.


OCT. 1, 2014

6:00 a.m. Observe weather, read NY Post horoscope, read The Pope app.

6:05 a.m. Catch up on emails from Paris HQ and global clients.

7:00 a.m. Personal wellness time (mental and physical) with Damian, my trainer.

7:30 a.m. Just plain ol' Lori time before it all begins -- get a good hair day going.

9:00 a.m. Off to the Times Center to hear our global Président Directeur Général, Yannick Bolloré, speak at Advertising Week.

10:00 a.m. Head to office to put out fires with North America executive leadership team.

11:00 a.m. Industry and partner meetings.

12:00 p.m. Coaching/mentoring lunch.

2:30 p.m. Sit on a panel of colleagues led by the always brilliant and entertaining Arianna Huffington on the main stage at Advertising Week.

4:30 p.m. Meet and Greet after panel.

6:00 p.m. Drinks with potential client -- one drink if I like them, two drinks if I love them!

7:00 p.m. iHeartRADIO dinner by Mario Batali and Neil Diamond concert.

10:30 p.m. 1. Chat up doorman. 2. Microwave some popcorn. 3. Watch Jimmy Fallon. 4. Lights out!

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