Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Advertising Week

Advertising Week Video: Amazon to Debut 'Native' Video Ads

Amazon.com Shoppers Like How-to and Demo Videos, Not Just Ads

By Published on .

VP of global advertising sales Lisa Utzschneider told Advertising Age about a new kind of ad unit that allows Amazon retailers to host product demos, or any kind of video, on Amazon.com.

Advertising Age Player
Most Popular