Advertising Week

Keith Cartwright: Why Advertisers Must Get Involved

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Keith Cartwright, exec creative director at Butler, Shine, Stern & Partners and a co-founder of Saturday Morning, a coalition dedicated to peace and change around racial inequality, spoke to Ad Age the day before the group announced that Procter & Gamble Co. had signed onto its Peace Brief.

Here, Mr. Cartwright addresses why advertisers should have no trepidation about joining a cause that can sometimes be considered politically charged.

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