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Advertising Week

Scott Kauffman: How MDC Competes With the 'So-Called Big Guys'

Published on .

Scott Kauffman says size doesn't matter.

Amid a rash of advertiser reviews seeking dedicated agencies or all-hands-on-deck holding company solutions, the chairman-CEO of MDC Partners says that his company's federation of owner-operated creative boutiques is still competitive. He cites "the luxury of not having a large infrastructure" and collaboration and technology as key.

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